“You’re water. We’re the millstone.
You’re wind. We’re dust blown up into shapes.
You’re the spirit. We’re the opening and closing of our hands.
You’re the clarity. We’re the language that tries to say it.
You’re the joy. We’re all the different kinds of laughing.”
Why Februa?
― Jalaluddin Mevlana Rumi, The Essential Rumi
Februa is not a brand; it is a lifestyle!
Februa is started and self-funded by two Turkish engineer women Pınar & Merve to change how we live in our daily lives to change the world for better. Februa is not a brand, it is a lifestyle for sustainable, eco-friendly and ethically made down to Earth lifestyle for beach buddies, spa lovers, true wanderers, solo-travelers, weekend hikers, or couch potatoes. Relax and enjoy when you use Februa products but also remember “water” is essential for our presence, for our planet’s existence. So now Februa is very proud to be the part of 1% for the Planet family. When you purchase any Februa branded product, you will directly donate for the clean water cause.
Revisit the Past, Explore Different Cultures to create something New
What does it mean?
FEBRUA was the purification ritual celebrated by ancient Roman Empire. Februum is the Latin word for purification where Februa festival and bath culture come from where water is the most important object and subject for body and soul. Ancient Romans liked to gather in Roman hot baths to get “well cleaned” and also socialize during their daily activities at work and home as well as their eating and drinking routines. The Romans believed in one centralized bathing complex where thousands of people could visit bath and catch up on the latest news. February (Yes, it comes from Februa!) was also the last month of the year and the beginning of spring in Roman calendar where Februa festival went on up to three days according to historical sources.
How does it continue to modern age?
This tradition continued during Ottoman Empire via Turkish baths – Hammams where people saluted each other to “have a good time” because it was believed that the water fairies lived in Hammams which helped to increase human spiritual energy. Moreover, Hammams enriched Roman hot baths with cultural traditions where purification rituals practiced before praying to purify body and soul. In both traditions, elements of water, fire, air, and earth were sacred to complete the purification rituals. Thus, either cold or hot “purification” repeated annually in spring can be considered what we know in modern ages as our mothers’ and grandmothers’ “spring cleaning” time.